The product demo is the make or break point for SaaS companies. And while your product might be great, it’s not always easy to show it off.
That’s where artificial intelligence can come in. AI is impacting SaaS in a big way, and that includes the product demo.
1. Use AI to interpret and respond to customer feedback
Collecting feedback from your demos is a great way to understand what your prospects think and how you can improve. But what if you could get real-time feedback from your prospects as you’re giving your demo?
AI-powered tools like Chorus and Gong can analyze what your prospects are saying and doing during your demo and give you real-time feedback on what they’re thinking. This can help you identify any issues early on and make sure that you’re addressing them before the demo is over.
2. Use AI to personalize the demo process
One of the most effective ways to use AI in SaaS product demos is to personalize the process for each prospect. Instead of showing the same generic demo to everyone, you can use AI to identify the most relevant features and benefits to highlight based on the prospect’s unique needs and pain points.
This not only makes the demo more engaging and valuable for the prospect, but it also helps you to build a stronger relationship with them from the very beginning. After all, people like to do business with companies that understand them.
You can also use AI to personalize the follow-up process after the demo. For example, you can use AI to identify the most relevant case studies, testimonials and other sales collateral to share with the prospect based on what you learned about them during the demo.
3. Use AI to predict customer behavior
One of the most powerful things about AI is its ability to predict future outcomes based on historical data. This can be incredibly useful in a product demo, as it allows you to anticipate and address potential customer objections before they even come up.
By analyzing data from previous customer interactions, you can use AI to identify patterns and trends that may indicate how a prospect is likely to respond to your demo. Leveraging these insights, companies can also reduce subscription churn by addressing potential objections and enhancing customer engagement strategies. This can help you tailor your presentation to better meet their needs and increase the chances of making a sale.
Similarly, organizations often use employee engagement survey tools to analyze internal feedback and behavior patterns, helping them improve workforce satisfaction and overall productivity — just as AI helps decode customer intent during demos.
4. Use AI to automatically log demo data
One of the most time-consuming parts of running a product demo is logging all of the data from the demo.
With the help of AI, you can automatically log data from the demo. For example, you could use a tool like Gong to record your demo and then automatically transcribe the recording.
This will save you a ton of time and allow you to focus on more important things, like following up with the prospect.
5. Use AI to create and manage customer accounts
Once a customer has decided to make a purchase, the next step is to create an account for them. This is a crucial part of the onboarding process, and it’s important to get it right.
With AI, you can automate the process of creating and managing customer accounts. This will save you time and ensure that everything is done correctly.
6. Use AI to identify the best leads
The first step to a successful product demo is to make sure you’re talking to the right people. If you’re not, it doesn’t matter how good your demo is, you’re not going to make the sale.
AI can help you identify the best leads by analyzing data from your website, social media profiles, and other sources to determine which prospects are most likely to convert. This can save you a lot of time and effort that would otherwise be spent on unqualified leads.
7. Use AI to identify the best times to schedule demos
The best time to schedule a demo is when your prospect is most likely to be available and engaged. But finding the right time to schedule a demo can be challenging.
Luckily, AI can help. With predictive analytics, you can identify the best times to schedule demos based on your prospect’s past behavior, as well as other data points such as their industry, company size, and more.
This can help you increase your chances of scheduling a demo at a time that works for your prospect, which can lead to better engagement and more sales.
8. Use AI to create a chatbot for your website
One of the best ways to use AI to improve your SaaS product demos is to create a chatbot for your website. Chatbots can be used to answer questions, provide information, and even schedule product demos.
By using a chatbot, you can provide your website visitors with instant access to information about your product and company. This can help you to build trust with potential customers and increase the number of product demos you schedule. You can also explore affiliate program apps that complement your SaaS sales funnel and enhance customer acquisition automation.
9. Use AI to transcribe and analyze your demos
Transcribing your demos is a great way to analyze your sales calls and see where you can improve. But, manually transcribing your demos takes a lot of time and effort.
Luckily, you can use AI to transcribe your demos for you. There are a number of tools on the market that can automatically transcribe your calls and analyze the data to give you insights into your performance.
These tools can help you see where you’re doing well and where you need to improve, and they can also help you identify trends and patterns in your calls that you may not have noticed.
10. Use AI to improve your product
Last but not least, use AI like agentic AI to improve your product. AI is a rapidly evolving technology, so it’s important to stay up to date with the latest advancements.
By using AI to improve your product, you can make sure it’s always at the cutting edge. This will help you attract and retain customers, and it can also help you stand out from the competition.
There are many different ways you can use AI to improve your product, from adding new features to making it more intuitive. Whatever you choose to do, just make sure you’re always thinking about how you can use AI to take your product to the next level. And once your product demo process is optimized, think about extending that momentum to customer advocacy. Using ReferralCandy, SaaS brands can turn happy demo participants and new customers into active promoters — blending AI efficiency with word-of-mouth growth.
Conclusion
What are your ideas for using AI in software demos? I’m sure you’ve got some! Let us know in the comments.
