A great website is a must-have for any business today. Even if your business is not conducting e-commerce, your website is the hub of your online presence. To increase your website conversions, you need to have the right elements in place on your site.
Remember, a website should be used to achieve a particular goal. If you don’t know what the goal of your website is, it’s time to figure that out. Once you know the goal of your site, you can optimize your site to boost conversions and meet that goal.
There are a number of tactics you can use to increase website conversions. Here are 11 of them.
1. Use popups to capture leads
Popups are one of the most effective ways to capture leads and increase website conversions. In fact, research has shown that popups can increase lead capture by as much as 1,375%.
There are many different types of popups you can use to capture leads, including:
• Timed popups: These popups appear after a certain amount of time has passed, such as 30 seconds.
• Scroll popups: These popups appear when a visitor scrolls down a certain percentage of the page.
• Entry popups: These popups appear when a visitor enters your website.
You can also use popups to offer special discounts, promote new products, collect feedback, and even integrate them with a lead management system to automatically organize and track new prospects.
2. Create a strong call to action
The call to action (CTA) is one of the most important elements of your website. It’s the button that tells your visitors what you want them to do next. Effective CTAs can significantly enhance your conversion rates.
Your CTA should be clear, concise, and action-oriented. It should also stand out on the page and be easy to find.
If your CTA is weak or hard to find, your visitors won’t know what to do next. And if they don’t know what to do next, they’re likely to leave your website without converting.
3. Use high-quality images
When it comes to creating a website, the images you use are just as important as the text. In fact, studies have shown that 67% of consumers consider image quality to be “very important” when making a purchase online.
That’s why it’s so important to use high-quality images on your website. Not only do they help to make your site look more professional, but they can also help to increase conversions.
There are a few different ways you can use images to increase conversions on your website. Here are a few of the most effective:
• Use images of people: Studies have shown that images of people can help to increase trust and credibility, which can lead to higher conversions. If possible, try to use images of real people rather than stock photos.
• Use images of your products: If you’re selling products online, it’s important to include high-quality images of your products on your website. This can help to give potential customers a better idea of what they’re getting, which can lead to higher conversions.
• Use images to break up text: If you have a lot of text on your website, it’s a good idea to break it up with images and visuals like infographics. This can help to make your site more visually appealing and can help to keep visitors on your site longer.
In addition to using high-quality images, it’s also important to make sure that your images are properly optimized. This means that they should be the right size and format and that they should load quickly.
4. Write compelling content
The content on your website is a great way to let people know what your business is about. But, it can also be a great way to persuade people to take action and convert.
Compelling content that speaks to the needs, problems and desires of your target audience can increase website conversions. To be effective, this must be high-quality content—well-written, relevant, and created with the user’s intent in mind. This includes content on your homepage, landing pages, product and service pages, and more.
Here are a few tips for writing compelling content that converts:
• Use the right words: Use words and phrases that resonate with your target audience. This requires you to know your audience and what they want. Use the language of your customers, and speak to their needs and problems.
• Be concise: Get to the point quickly and don’t waste your audience’s time. Be clear and concise in your messaging.
• Make it scannable: Use bullet points, subheadings and other formatting options to make your content easy to scan. People are busy, and they don’t want to spend a lot of time reading.
• Use multimedia: Use images (which can be created with AI image prompts), videos and other multimedia elements to add interest to your content. This can help you keep people on your page longer, which can increase conversions.
• Incorporate curiosity-driven content, such as unusual insights, to keep readers engaged and your pages more memorable.
• Use social proof: Include customer testimonials, reviews and other social proof in your content. This can help you build trust with your audience and increase conversions.
5. Use social proof
Social proof is a powerful tool that can help you build trust with your website visitors and increase conversions. Social proof is the idea that people will be more likely to take an action if they see other people taking that action.
There are many different types of social proof that you can use on your website, including customer reviews and testimonials, social media mentions, case studies, and more.
The key is to use social proof that is relevant to your business and your target audience. For example, if you are a B2B company, you may want to use case studies and testimonials from other businesses that have worked with you.
If you are a B2C company, you may want to use customer reviews and social media mentions. Whatever type of social proof you use, make sure it is authentic and comes from real customers. If you’re sourcing testimonials or reaching out to satisfied clients for reviews, an email lookup for free tool can help you reconnect with past customers when direct contact info isn’t readily available.
Don’t be afraid to get creative with your social proof. For example, you could create a video testimonial or case study, or use customer quotes in your website design.
6. Make your website easy to navigate
The easier it is for people to find what they’re looking for, the more likely they are to convert. That’s why it’s so important to make sure your website is easy to navigate.
Start by creating a clear, intuitive menu structure. Your main navigation menu should include your most important pages, and you can use drop-down menus to include subpages.
If you have a lot of pages on your website, you can also create a footer menu to include additional links. This will help people find what they’re looking for without having to scroll through a long list of links.
In addition to your main navigation menu, you should also include internal links throughout your website. This will help people find related content and keep them on your website longer, which can increase the chances of a conversion.
Finally, make sure you have a search bar on your website. This will make it easy for people to find what they’re looking for, especially if they don’t see it in your main menu or footer menu.
7. Optimize your website for mobile
Mobile optimization is the process of designing and formatting your website so that it displays properly on mobile devices.
With more and more people using their smartphones to browse the web, it’s crucial to make sure your website is mobile-friendly so you don’t miss out on potential leads and sales.
In fact, Google now uses mobile-first indexing, which means it looks at the mobile version of your website when deciding how to rank it in search results.
If your website isn’t optimized for mobile, it could hurt your search engine rankings and lead to a poor user experience, which could result in lower conversion rates.
To make sure your website is mobile-friendly, use a responsive web design, which automatically adjusts your website’s layout and content based on the screen size of the device it’s being viewed on.
You should also test your website on different mobile devices to make sure it looks and performs as it should.
8. Add an FAQ page
An FAQ page is a great way to answer any questions your customers might have about your business, products, or services. This can help to build trust and increase the likelihood that they’ll make a purchase or take another desired action on your website.
In addition to an FAQ page, you can also include an FAQ section on your product or service pages. This is a great way to provide more information about what you offer and address any concerns your customers might have before they make a purchase.
Be sure to include questions and answers that are relevant to your business and your customers. You can also look at your competitors’ FAQ pages to get ideas for what to include on your own.
9. Create a sense of urgency
If you have a product that’s only available for a limited time or you have a special offer, don’t be afraid to create a sense of urgency. It’s a great way to get people to act fast.
You can create a sense of urgency by using countdown timers, limited-time offers, and limited quantities. You can even use language like “act now” or “don’t miss out” to create a sense of urgency.
If you’re running a sale, you can also use language like “ends tonight” or “last chance” to get people to act fast.
10. Offer a money-back guarantee
A money-back guarantee is a great way to ease the fears of potential customers who are on the fence about making a purchase.
When you offer a money-back guarantee, you’re essentially telling your customers that they have nothing to lose by making a purchase. If they’re not happy with their purchase, they can simply return it and get their money back. A smooth return process is also easier to manage when your logistics are supported by reliable fulfillment providers.
This can be a very powerful incentive for potential customers and can help to increase your website conversions. In fact, some studies have shown that offering a money-back guarantee can increase sales by as much as 30%.
11. Test different strategies
Finally, the best way to improve your website conversion rate is to test different strategies. You can test everything from your website design to your calls-to-action.
A/B testing is a great way to compare two different versions of your website to see which one performs better. You can test different elements of your website, such as your headline, images, and button text. To document and share variations during testing, a screenshot editor is useful for capturing page layouts, annotating differences, and collaborating with your team efficiently.
By testing different strategies, you can find out what works best for your business and improve your website conversion rate.
Bonus. Leverage referral programs
Leverage referral marketing with tools like ReferralCandy to automate customer referrals, incentivize referrals, and grow traffic and sales through affiliate and influencer programs seamlessly.
Conclusion
Don’t be afraid to experiment with new tactics or to make changes to your website based on the results of your conversion rate optimization strategy.
