When I first began marketing, it was general. This entailed utilizing a wide array of strategies such as social media to reach potential customers; however, over time this approach became diluted and ineffective.
Thus, my team and I committed ourselves to an all-encompassing strategy – concentrated marketing.
1. You’re Too Busy
We are all busy. It’s no exaggeration to assert that we all have a plethora of things demanding our attention, including work, family obligations and other commitments in life – so how can anyone find the time for marketing?
The answer is simple: you simply must prioritize your limited resources. This may entail creating a robust schedule of tasks or delegating some of your responsibilities – either way, there is always an opportunity to set aside some time for your most important activities!
2. You Have a Big Network but No Big Idea
If you are relying on Google AdWords to advertise your business, you may be missing out on an opportunity for a more cost-efficient and targeted approach.
By partnering with local advertising networks, organizations like PACE allow businesses to target specific audiences based on their location and even preferences. This enables you to optimize your campaigns based on what works best for each locale!
With PACE Local Marketing, you can set up a campaign explicitly tuned to specific markets in order to maximize your chances of grabbing their attention.
3. You Have a Big Idea but No Network
For those new to marketing, the term ‘network’ might not seem like much of an issue.
Nevertheless, without access to a network you will be unable to reach out effectively – both in terms of time-frame and success rate.
Without a network, your chances of succeeding are slim at best; however, with one it becomes quite possible! Investing in the right contacts can lead to fruitful outcomes – people will open up conversations with you and even try your product or service. What could be more efficient than that?
4. Your Content Isn’t Being Seen
When you employ the most effective marketing techniques available, your content should be readily noticed. Unfortunately, this is often not the case! In order to outpace the competition in 2018 and beyond we must take advantage of every opportunity that presents itself.
If you’re posting regularly on social media or across blogs, chances are your work will be overlooked. Even if your posts receive a fair amount of attention – those that rank highly on Google search results – it may not be evident unless one takes time to examine them closely.
To make sure that your content is reaching its intended audience, utilize tools like Deep Links on Desk or Lookalike Audiences. These tools provide access to insights that can help you determine where people have been experiencing issues with your content and where they’re currently encountering problems. If they’ve already encountered such issues with yours-then chances are they’ll gladly respond when offered another option!
5. You Have an Awesome Product but No Network
It’s no secret that your product is the sole reason you’re in business. But if customers can’t locate the item they require, what good is it? To answer this question, we must turn our attention to marketing and distribution channels!
That’s right! Without a clear understanding of how to move your company forward, there may be many obstacles to overcome along the way. If someone does not know about your offering, he or she could become disenfranchised with the brand itself – which could have drastic consequences for both parties involved.
Distributors are an integral part of any enterprise’s operation, and providing them access to your inventory (and secure payment method) is an essential aspect of safeguarding their security and integrity as well as yours.
A Word of Caution: You Need to Do Your Research
Are you apprehensive about investing in a new strategy? Don’t be! Before you make any decisions, it’s important to conduct some research. Make sure that you evaluate your current marketing efforts alongside any potential changes and determine if they are effective or not.
Ultimately, your effort will be most worthwhile if it delivers results for your business. You need to scrutinize the data closely in order to decipher what is truly effective before making any changes!
Make It Happen
With the plethora of impressive tools at our disposal today, it can be daunting to select which ones will best suit your needs. However, don’t fret – as long as you have a goal in mind and are willing to put in the effort necessary to achieve it, there is no shortage of resources available!
It may sound like a cliché, but making things happen requires action! To craft an effective plan for your marketing strategy, take actionable steps and focus on measurable results.
For instance, consider how you might approach tracking your efforts throughout the year. Are you comfortable with maintaining an ongoing record of prospects’ contact information? Do you prefer cataloguing these details in a spreadsheet or keeping them all in one central spot? Whatever you decide, be sure to document every step along the way.
By providing a glimpse into the state of your business at any given moment, this can serve as an inspiring guide for anyone seeking to succeed alongside you!
Conclusion
Are you ready to begin your journey into concentrated marketing? This choice can be exhilarating, as it offers a multitude of rewards! Let’s get started, shall we?
Discover the secrets behind how to effectively shift from “general” marketing to “concentrated” marketing in this free guide.
