Are you attending the Marketing Automation BizLeads Summit? If not, it’s time to make an appearance!
Are you eager to broaden your marketing strategy with cutting-edge tools and techniques? Are you searching for fresh approaches that can help boost sales?
At the summit, we’ll be exploring the most advanced technologies and innovative ideas that will help business leaders achieve their goals. Attendees will gain access to actionable strategies that can help propel their enterprises towards success!
Ways to Market Automation
Marketing automation is an ideal solution for companies of all sizes seeking to improve efficiency and effectiveness of their marketing campaigns. Here are just some of the myriad ways it can be utilized for maximum impact:
1. You can augment your existing systems with marketing automation, plumbing them for leads that draw from multiple channels and touchpoints. This way, you can maximize your audience reach and ensure consistency across channels so as not to lose any potential contacts due to changes in communication methods or frequency of contact between parties – an inconvenient reality for many businesses!
2. Use Marketing Automation to help you establish a rapport with prospects in order to build loyalty and trust and foster customer relationships. By maintaining consistent contact with leads over time – just by sending relevant emails and messages – this provides a more effective means of generating brand recall and strengthening brand affinity than might otherwise be possible.
3. Utilize marketing automation software to accelerate lead generation efforts. With a little planning and foresight, you can use this tool to expedite the process. For instance, if you’re looking to acquire new customers through social media promotions then you could utilize automated outreach programs that provide customers with pertinent information regarding their products – without requiring extra manual labor on their part!
Marketing Automation Wizardry
If you are not already acquainted with the term marketing automation, then you’ve got a lot to learn! Marketing automation refers to a plethora of digital marketing activities that are coordinated in real time so that they can be executed effortlessly. Results may include higher conversion rates across the board – from signups to sales conversions; as well as increased brand awareness and overall customer engagement.
Even if your business is currently a one-trick pony, it would be prudent for you to acquaint yourself with marketing automation matters. So let’s dive into its advantages!
A Look at the Future of Marketing Automation
In recent years, savvy marketers have recognized that content marketing is an effective method for expanding brand awareness and increasing website traffic. To facilitate this endeavor, they are harnessing the power of Artificial Intelligence (AI) to create captivating and authoritative-sounding blog articles on demand – all without needing to leave their desks!
According to HubSpot’s 2018 State of Inbound Report, 83% of marketers now consider AI a critical component of their content marketing strategy.
The use of AI in the marketing automation space – along with the proliferation of conversational bots – has enabled brands to seamlessly integrate chatbots into their existing channels. This not only allows for greater efficiency when it comes to customer service responses; it also provides a seamless user experience that leads to higher conversion rates!
Lead nurturing with Facebook targeting
At last week’s event, we discussed the craftsmanship behind a stellar lead nurturing plan. In this post, let us shift gears and focus on Facebook targeting options for your leads.
In order to create a well-rounded nurture plan for your business leads, it is imperative to define which stage of client engagement they fall into. There are two primary options: beginning or closing.
Begin with nurturing highly qualified prospects who have yet to interact with your brand. Then, when they’ve demonstrated interest in your solution and have become more engaged – when they’re ready – transition them over to closing stages where you can provide invaluable assistance along the way.
Facebook ad format evolution
As with all things in the digital world, Facebook ad formats have undergone a complete overhaul over the years. The FBML (Facebook Marketing Language) was launched as an alternative to standard HTML-based ads, but it has since been superseded by the calls-to-action and sizing options available for this platform.
Aside from the plethora of customization options afforded by the latest version of Facebook’s ad format, this tool offers users the chance to customise their text, images and video content with ease. It provides a handy calendar interface that makes it simple to keep track of all those posts!
Removing negative impressions with one click
Improving your customer’s opinion of your brand can be a challenging problem to resolve, especially in the business world.
After all, it’s not uncommon for them to have several dealings with companies before making their final decision on which one they’ll patronize; it’s therefore imperative that customers’ opinions should be validated and valued over time.
That said, some customers may remain apprehensive towards your enterprise due to factors such as negative reviews left by previous patrons, or remarks made online just by one person. In these cases you need an efficient solution that will quickly and discreetly address any potential issues brought forth by past interactions!
Recently, there has been a flurry of activity in regards to social media bots utilized for customer service and other marketing purposes. By harnessing the power of AI technology and employing conversational interfaces and chatbots, businesses can take advantage of this advantageous tool to expedite and facilitate communication with customers without having to interact directly with them – thus expediting any potential frustrations!
Mix and match creative across networks
Are you familiar with standard one-size-fits-all creative formulas? With marketing automation, it can be tempting to stick with them across all of your different channels. However, enlisting a diverse range of mediums and media – from social channels like Facebook, as well as email and websites – could provide additional avenues for generating buzz about your business.
Taking advantage of ‘crossing over’ our diverse media platforms, we are regularly tripping over each other when it comes to creating content. From Snapchat Discover and Instagram Stories to Snapchat Ads and YouTube – how many formats do we use at any given time? It can be maddening trying not just to comprehend which platform we should utilize next, but also keeping track of the numerous plans in motion!
Utilizing a mix of tactics is an effective way to reach consumers on various social media channels while finding new leads online. This approach allows you to maximize the conversational tone that is inherent in all social media posts; if you are searching for leads, why not aim for a casual exchange?
The future of paid search bidding and pay-per-click (PPC)
Paid search bidding (also known as pay-per-click), is an effective tool for managing paid advertising campaigns. It allows advertisers to meticulously craft bids and allocation strategies based on the particular website being targeted – all without requiring any coding knowledge!
This concept of ‘bid’ is typically used in reference to Google’s PPC system, but it can also be applied in Bing Ads or elsewhere. The bid amount you choose will dictate how much your ad(s) will be charged; whereas the bid amount chosen by your competitors might determine success or failure when targeting similar keywords and ad copy. With bidding options like Cost-Per-Click (CPC), Cost-Per-Action (CPAA), First Click Bidder or even a combination of these, it’s imperative that your strategy be adjusted carefully so as not to leave money on the table.
Take advantage of the B2B ecosystem
Despite the proliferation of B2B marketing automation platforms, it is prudent for companies to take advantage of the ecosystem around them. When joining forces with other organizations within your industry, you can forge powerful alliances that will lead to increased customer satisfaction – as well as more leads flowing into your doors!
Take advantage of any alliances and partnerships you may have established in your field, whether they be through conferences or even just personal relationships. This could yield manifold benefits such as optimized cross-promotion opportunities and expanded audience reach across social media channels.
Conclusion
Marketing automation is an essential component in any business’ digital marketing toolkit. It can help you streamline activities and better serve your customers. With the latest industry trends, innovations and statistics provided at our BizLeads Summit, this powerful software will be at your service!
We invite you to explore our expansive array of marketing automation products and start-ups that are proudly showcased at our BizLeadsandStartUp Stage.
