Marketing designers are an indispensable asset for companies of all sizes. They are responsible for conceiving, developing and implementing marketing strategies that attract consumers and foster brand loyalty within their target audience.
In this article, we’ll provide an overview of the role of a marketing designer and discuss how to select the most suitable candidate for your business.
1. Use a Media Queue Button
If you’re like most marketers, your media queue is filled with countless videos, websites and blogs that you’d like to incorporate into your marketing campaigns.
Although it’s possible to manually add information about a media item into your sales funnel, why would you subject yourself to the tedium of doing so?
That’s where the Media Queue Button comes in! This innovative tool allows you to add any video or audio clip from YouTube or SoundCloud directly into your sales funnel process.
2. Schedule Your Creatives in Advance
I guarantee that you’re not the only person who procrastinates before creating a campaign. Why not utilize this tool to your advantage?
It can be tempting, especially when the odds of hitting deadlines loom large, to create engaging pieces of content without having any plan in place. However, if we are actively working towards a certain deadline – it becomes much more feasible and prudent to prepare materials ahead of time!
With this strategy, you will have access to a wide array of high-quality creatives for your print ads and YouTube videos up until the last minute.
3. Use a Scheduling Tool to Save Time
If you’re a busy marketer, then the likelihood is that you’ve got a plethora of tasks and responsibilities to attend to. These demands may require the allocation of considerable time – which could in turn result in your business being unable to meet deadlines if it wasn’t for time-saving tools such as scheduling apps!
These software applications can automate tedious processes, freeing up valuable time for more creative endeavors, such as designing marketing campaigns or brainstorming brand strategies.
4. Use Google Sheets to Automate Old School Things
At the onset, we established that Google Sheets can be utilized for a variety of purposes, from adding structure to your content marketing plan and streamlining workflow. But beyond its capacity as a hub for managing data and disseminating knowledge – it might be time to consider employing it as an avenue for automating processes!
For instance, if you’re an organization that is currently undertaking an expansive endeavor; creating a campaign to promote your services – why not utilize a spreadsheet as a central repository where information pertaining to each step can be aggregated conveniently? This could facilitate smooth running when it comes time for posting updates and coordinating on campaigns.
5. Trust the Designer to Automate
When you opt for an expertly-designed website, social media or digital marketing campaign – don’t neglect the power of automation. With the help of a designer and their artistry, it is simple to create astonishing pieces of brilliance!
When working with a marketing designer, be sure to consider their proficiency in scripting software like HTML or CSS. These will allow them to generate countless variations on your logo, layout or color scheme – all without needing any further input from you!
Letting go of manual labor can be daunting; however, with the aid of a few tools and some judicious planning, this endeavor can yield effective returns.
Best Practices for Using a Marketer as your Marketing Designer
Though marketing designers are common among top agencies, it is imperative that you approach this arrangement with caution. Before taking the plunge and hiring a full-time designer to master your design needs – or even create them – consider whether their experience would be sufficient. You may opt to contract out projects such as web development or promotional collateral while retaining control over brand perception; however, if budgetary restraints necessitate having a team member on board dedicated solely to marketing design – then by all means do so!
On average, marketers devote around seven hours per day in their respective fields (with more than 70% devoting longer than four hours). If your business doesn’t design graphics for itself, chances are there will be ample opportunity for collaboration across departments.
Conclusion
Entrepreneurship is a marathon, not a sprint. The most effective marketing strategies are those that are deployed over an extended period of time and yield steady results – not one-off campaigns that merely provide momentary relief from the monotony of business operations.
To craft your strategy, it’s essential to understand what type of market you wish to reach, as well as the nature of your product or service. This will enable you formulate a cohesive plan for growth; ultimately resulting in increased customer acquisition and retention rates as well as increased revenues through increased profitability.
