It’s no secret that SEO is important for online success. However, most people don’t realize that SEO needs to be built into the foundation of a website — not added in later.
The same can be said about building a company. It’s essential that your team members and virtual assistants know how to use the tools you’re providing them.
In this post, we’ll cover 10 of the most important SEO techniques that you need to know, and how to use them to increase your website’s organic traffic.
1. Create a comprehensive SEO strategy
The first step to increasing your website traffic with SEO is to create a comprehensive SEO strategy. An SEO strategy is a plan of action that helps you improve your website’s search engine ranking.
There are many different components that go into an SEO strategy, but some of the most important include keyword research, on-page SEO, and link building.
When you work with an experienced SEO company, like WebFX, they’ll take the time to get to know your business, industry, and target audience. Then, they’ll create a custom SEO strategy that’s designed to help you achieve your goals.
2. Research the keywords that your customers are using
When it comes to search engine optimization, the words that you use are incredibly important. This is why it’s so important to research the keywords that your customers are using.
If you’re not using the right keywords, it doesn’t matter how great your website is or how much time you spend on SEO. Your website simply won’t show up in the search engine results.
This is why it’s so important to do your keyword research. You need to make sure that you’re using the right keywords in your content, in your title tags, and in your meta descriptions.
3. Optimize your website for search engines
Many of the traffic sources mentioned above are not directly related to search engines, but your website’s search engine optimization (SEO) is one of the most important factors in the success of your website.
SEO is the process of optimizing your website and its content to improve your website’s organic visibility and rankings in search engines.
When potential customers are looking for a business like yours, they are likely to start with a search engine. If your website doesn’t appear in the search engine results, you could be missing out on a lot of potential traffic.
A good SEO strategy will help you increase your website traffic and get your business in front of potential customers.
4. Create content that is interesting and valuable
As a website owner, you must be able to answer the question, “What is the value of my content?”
If you can’t answer that question, you’re in trouble. As the internet becomes more and more crowded, it’s not enough to just create content for the sake of having content.
You need to create content that is interesting and valuable to your target audience. Otherwise, why would they waste their time reading it?
Valuable content can come in many different forms. It could be how-to blog posts, infographics, videos, webinars, e-books, white papers, case studies, and more. For example, an escape room company looking to increase the number of corporate customers can write a blog about team building activities.
The key is to create content that solves your target audience’s problems and answers their questions. When you do that, you’ll be well on your way to driving more website traffic.
5. Make your website mobile friendly
If your website isn’t mobile-friendly, you’re missing out on a huge opportunity to increase your website traffic.
In 2021, 54% of all website traffic came from mobile devices. That means that more than half of your potential customers are using their mobile devices to search for businesses like yours.
6. Create a presence on social media
Social media is a great way to grow brand awareness and reach new leads. If you don’t already have a presence on social media, you’re missing out on a huge opportunity to reach potential website visitors.
Social media profiles are often some of the first search results when people search for your business online. If you don’t have a social media presence, you’re missing out on a chance to control the first impression people have of your business.
In addition to helping you improve your online presence, social media can also be used to drive traffic to your website. Share links to your blog posts and other pages on your website to encourage your followers to visit your site. You can also use social media advertising to reach new leads and drive them to your website.
7. Create content that is shareable
The best way to grow your traffic is to create content that is worth sharing. This means that you need to create content that is interesting, entertaining, and informative.
When you create content that is worth sharing, people will be more likely to link to it from their own websites and share it on social media. This will help to increase your website traffic and improve your search engine rankings.
In addition to creating high-quality content, you should also make it easy for people to share your content. Be sure to include social sharing buttons on your website and blog posts.
8. Optimize your website for local search
If you’re a local business, it’s crucial that you optimize your website for local search. Local SEO will help you reach potential customers in your area and drive more traffic to your website.
There are a few different ways you can optimize your website for local search. First, make sure that your website is well-optimized for the keywords and phrases that potential customers in your area are searching for. You can use a tool like Google Keyword Planner to find the right keywords for your business.
Next, make sure that your website is listed in online directories and review sites like Google My Business and Yelp. These sites are important for local SEO and will help potential customers find your business.
Finally, make sure that your website is mobile-friendly. Mobile search is on the rise, and if your website isn’t mobile-friendly, you could be missing out on potential customers in your area.
9. Use videos to attract visitors to your website
You’ve probably noticed that videos are appearing more and more in the search results. That’s because people love to watch videos.
In fact, a study by Cisco found that by 2022, online videos will make up more than 82% of all consumer internet traffic.
Videos are also more likely to be shared than other types of content, which can help to increase your website traffic.
The key is to create high-quality videos that are relevant to your target audience. You can then use SEO to optimize your videos and get them to rank in the search results.
Videos are a great way to attract visitors to your website, and they can also help to increase the time people spend on your site, which is another important SEO ranking factor.
10. Use email marketing to keep in touch with your customers
Email marketing is one of the most effective ways to keep in touch with your customers. It allows you to stay top-of-mind, build trust and nurture relationships.
Email marketing is also a great way to drive traffic to your website. You can use email to share blog posts, promote new products, offer discounts and more.
The key to email marketing is to provide value. Don’t just send out sales pitches. Make sure you’re sharing content that your customers will find useful and interesting.
You can also use email marketing to segment your audience and send targeted messages. This can help you improve your open and click-through rates, and drive more traffic to your website.
Conclusion
If you want to increase your website traffic, there are many steps you can take. By optimizing your website for search engines, you can increase your visibility and grow your traffic. In this article, we discussed ten tips to help you rank higher and get more organic traffic.
If you’re looking for a tool to help you boost your SEO rankings, try out the Website Grader. It’s a free tool that will help you identify which areas of your website need improvement.
