If you’re an experienced marketer, starting your own marketing agency can be one of the most rewarding business moves you ever make. But it’s also a big move that requires a lot of thought and planning.
You need to be sure that you’re ready to handle the pressures of running an agency and that you’re in a good position to do so. You also need to decide what type of marketing agency you want to run.
In this article, I’ll run through the different types of marketing agencies you can start, and the pros and cons of each.
1. Full-Service Digital Agency
A full-service digital agency is a marketing agency that offers a wide range of marketing services to their clients.
This is the most common type of marketing agency and is a great option if you want to offer a variety of services to your clients. Some of the services you can offer as a full-service digital agency include SEO, social media marketing, PPC, email marketing, outstream video advertising and more.
2. Social Media Marketing Agency
Social media marketing agencies are similar to content marketing agencies, except they focus solely on social media content and strategy.
Social media marketing agencies help businesses determine which social media platforms are best for their goals, create social media content, and execute social media campaigns. They also help businesses grow their social media followings and engagement.
Social media marketing agencies can be small or large, and they can offer a wide range of social media marketing services or focus on a few key services.
3. Content Marketing Agency
Content marketing is a crucial part of any modern marketing strategy. Brands use content to educate their audience, build brand awareness, and attract new leads.
However, many businesses don’t have the time or resources to create high-quality content consistently. That’s where content marketing agencies come in.
If you love to write, design, or create videos, this could be the perfect agency for you. Content marketing agencies plan, create, and publish content on behalf of their clients. They may also be responsible for managing a client’s blog, social media, or email marketing.
The best part? You can create a content marketing agency with little to no startup costs. As long as you have a computer and an internet connection, you can get started.
4. SEO & PPC Agency
Search marketing is another agency model that is very common. However, just like the social media agency model, you can run search marketing agencies in a few different ways.
One way is to offer both SEO and PPC services to your clients as this company does. This is what we do at our agency, and it’s a great way to provide a lot of value to your clients.
If you want to focus on SEO, you can do that as well. There are plenty of agencies that offer multilingual SEO services exclusively.
In order to run a successful search marketing agency, you need to be able to get results for your clients. This means that you need to have a deep understanding of how search engines work and how to get your clients’ websites to rank in the search results.
5. Email Marketing Agency
Email marketing is a tried and true method of digital marketing. In fact, it consistently has the highest ROI of any marketing tactic.
But, running a successful email marketing campaign is no easy feat. You have to be able to build and segment email lists, verify contact details (for which you can use free email checkers), design beautiful emails, write compelling copy, and analyze data.
That’s where an email marketing agency comes in. Email marketing agencies help businesses connect with their target audience through email, like in these types of marketing agencies.
They can offer a variety of services, including email strategy, list building, email design, copywriting, and more. When operating an email marketing agency, it’s essential to utilize email hunter and email warming tools to guarantee that your emails are delivered to your recipients’ primary inbox.
If you’re an email marketing expert, then starting an email marketing agency could be the perfect business for you.
6. Influencer Marketing Agency
Influencer marketing is a type of social media marketing that relies on endorsements and product mentions from influencers. It’s not as simple as finding an influencer and asking them to promote your product. Instead, it requires a strategic approach.
Influencer marketing agencies focus on identifying the right influencers for your brand and products, creating campaigns, and managing the relationship with the influencer. These agencies can also help you measure the success of your influencer marketing campaigns.
7. Conversion Rate Optimization Agency
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action — such as filling out a form or making a purchase. Agencies that specialize in CRO work to improve websites and landing pages to increase the number of leads and sales.
CRO agencies use website and landing page data to identify what’s working and what’s not. They then use that information to run A/B tests and make changes to the website. For example, if they notice that a registration form is too long and causing a high bounce rate, they may shorten the form to increase conversions.
CRO agencies use a variety of tools and techniques to improve website performance. They may also work with other types of marketing agencies, such as web design and development agencies, to make changes to the website.
CRO is an important part of any digital marketing strategy, and there is a high demand for CRO services. If you have a background in web design (such as using AI website-building tools), development, or data analysis, you may want to consider starting a CRO agency.
8. Marketing Automation Agency
Marketing automation is a growing trend in the industry. It allows you to automate your marketing efforts, from social media posting to email marketing. This is great for businesses who need to save time, money, and resources.
Marketing automation agencies help businesses implement and use marketing automation software. They also help businesses create and execute automated marketing campaigns. If you have experience with marketing automation software, this could be a great agency to start.
The Bottom Line on Marketing Agencies
The bottom line is that there are a lot of different ways to run a marketing agency. No matter what type of agency you want to run, there are a few things that are always true.
First, you need to be good at marketing. You don’t have to be the best marketer in the world, but you should be able to get results for your clients.
Second, you need to be good at running a business. It doesn’t matter how good you are at marketing if you can’t build a business that can sustain itself.
Finally, you need to be able to adapt. The marketing industry is constantly changing, and if you can’t keep up, you won’t be successful.
There are many types of marketing agencies you can run. Each has its own benefits and challenges. The right type of agency for you depends on your skills, interests, and how you like to work. Good luck!
