11 Types of Digital Marketing Agencies You Can Run Today

What do you think of when you hear the term “digital marketing”?

Many people think of digital marketing as online marketing only. However, the practice has evolved over the years to include a wide variety of tactics and strategies — search, content, social, email, and more.

1. SEO Agency

SEO agencies are some of the most common digital marketing agencies out there. That’s because SEO is one of the most important tactics for getting your clients found online.

SEO agencies will optimize their clients’ websites to help them rank higher in search engine results pages (SERPs). They’ll also help their clients create high-quality, SEO-friendly content, and they may even help with off-page SEO, like link-building.

If you’re interested in starting an SEO agency, you’ll need to have a solid understanding of how search engines work and what it takes to rank in SERPs. You’ll also need to stay up to date on the latest SEO trends and best practices.

2. Content Marketing Agency

A content marketing agency is a business that specializes in creating and distributing content to attract and engage a target audience. In addition to creating content, these agencies often help businesses develop a content strategy, identify their target audience, and distribute content on the best channels.

Content marketing can include blog posts, infographics, videos, podcasts, and more. The goal is to create valuable, relevant content that gets in front of a target audience to generate leads and sales.

3. Social Media Agency

Social media agencies specialize in creating and managing content across social media platforms. This can include creating graphics and videos, writing posts, and managing the entire social media calendar for a business.

Social media agencies can also help businesses with their social media advertising. This includes creating and managing ad campaigns on social media platforms. Social media ad campaigns can help businesses increase their reach, get more leads, and drive more sales.

Social media agencies can also help businesses with their social media strategy. This includes creating a plan for which social media platforms to use, what types of content to post, and how often to post. Social media strategy can help businesses grow their social media following and increase engagement with their content.

4. Influencer Marketing Agency

Influencer marketing is a powerful way for brands to get in front of their target audience in a way that feels authentic and organic.

Influencer marketing agencies work with brands to identify the right influencers to partner with, as well as to develop and execute influencer marketing campaigns.

If you have a background in public relations, social media marketing, or influencer marketing, this could be a great digital marketing agency business to start.

5. PPC Agency

PPC agencies are experts when it comes to running and managing pay-per-click (PPC) ad campaigns.

They use platforms like Google Ads, Microsoft Advertising, and social media ad networks to help their clients get in front of their target audience with highly targeted ad placements.

PPC agencies are great for businesses that want to drive traffic to their websites quickly and efficiently.

6. Email Marketing Agency

Email marketing agencies focus on creating, launching, and managing email marketing campaigns. They also help companies build and manage their email lists.

Email marketing is a great way for businesses to stay in touch with their customers and prospects. It’s also one of the most effective ways to drive repeat sales and revenue.

This type of digital marketing agency is perfect for someone who loves to write and has a good understanding of sales and marketing.

7. Digital Marketing Consulting Agency

When you have a lot of experience in digital marketing, you can start your own consulting agency.

As a digital marketing consultant, you can provide expert advice to businesses in a variety of areas. Some of the most common consulting services include:

SEO

• Social media marketing

• Email marketing

• Content marketing

• Digital advertising

The best part about running a digital marketing consulting agency is that you get to choose the services you want to offer. This gives you the flexibility to build a business around your own strengths and interests.

8. Web Design Agency

Web design agencies focus on creating and optimizing websites for businesses.

Your website is one of the most important elements of your business. It’s your digital storefront and often the first interaction consumers will have with your brand.

Web design agencies help businesses create high-quality websites that are designed to convert.

They also offer services like website hosting, website security, website maintenance, and more.

If you’re interested in web design, you could start a web design agency and offer a variety of services to help businesses create and maintain high-quality websites.

9. E-commerce Agency

The e-commerce industry is booming, and that means there’s a ton of opportunity for e-commerce digital marketing agencies.

E-commerce agencies focus on creating and implementing marketing strategies for online stores. Their goal is to help e-commerce businesses drive traffic to their website and increase sales.

E-commerce marketing strategies may include search engine optimization, pay-per-click advertising, social media marketing, email marketing, and more.

If you decide to start an e-commerce marketing agency, you’ll need to have a strong understanding of the industry and be familiar with the most popular e-commerce platforms, like Shopify and WooCommerce.

You’ll also need to be well-versed in digital marketing and have experience creating and implementing marketing strategies for e-commerce businesses.

10. Lead Generation Agency

Lead generation agencies are all about one thing: getting leads for their clients.

Leads are potential customers who have shown interest in a business by providing their contact information. They are the lifeblood of any business, and lead generation agencies are experts at finding them.

Lead generation can take many forms, such as email marketing, content marketing, social media marketing, and more. The key is to use the right channels to reach the right people and get them to take action.

If you’re good at getting people to sign up for things and you’re a whiz with forms and landing pages, this type of agency is for you.

11. App Development Agency

If you have the skills to build an app, you can start an app development agency. Building apps for businesses is a great way to help them grow and expand their digital presence. You can also offer app development as an additional service for your existing clients.

App development agencies can build a wide variety of apps, from games to productivity tools. You can specialize in a particular type of app, or you can offer a range of different options. You can also offer app development for a specific platform, such as iOS or Android, or you can build apps that work across multiple platforms.

Conclusion

There are plenty of digital marketing agencies you can start — the key is to figure out which type of agency you want to run and what services you’ll offer. Whatever your type of agency, don’t forget to use a CRM if you want to grow your business faster.